Most agricultural land in Sweden and in the world is used for animal production. Replacing animal protein with vegetable protein in consumption therefore has a great potential to reduce agricultural greenhouse gas emissions as farm animals become fewer and agricultural land use smaller. Food security can also be affected as livestock production requires relatively large resources. Consumption of meat, eggs and dairy products is an important source of protein and other nutrients. However, the level of consumption in Sweden exceeds physiological needs, which can give rise to food-related diseases.

This study investigates the scope and need from the society’s point of view for achieving a consumption shift where vegetable proteins replace animal proteins. It also highlights the potential of various policy instruments to increase the share of vegetables in consumption. The project is expected to be completed in 2024.