A growing share of food sales consists of retailers’ private label products (PL). As PLs increase their market share, the Swedish food industry risks losing margins and volumes, which in turn affects the farmer. For the consumer, lower margins in the food industry can lower food prices. At the same time, there are concerns that PL hampers competition in the retail market and leaves the consumer with fewer products to choose from.

This project highlights the development of PL in recent years and discusses how it can affect the farmer, the industry, the trade, and the consumer. The study is expected to be completed in the beginning of the year 2025.